2. Adding Irrelevant Content Adding filler content to pad brazil whatsapp mobile phone number list the length of your offer can weaken your message and frustrate the reader. Customers are looking for solutions, not clutter, and irrelevant information only distracts from your core value proposition. Why Is It a Problem: Irrelevant details make it difficult for customers to get the information they need.

Filler content can make your offer seem generic or not tailored to the customer’s specific needs. Example: If you’re proposing a marketing campaign for a small business, diving into an unrelated case study about a large company could leave your client feeling like your offering isn’t a good fit for their needs.