10 Rules for a Bomb-Proof Local Newsjacking

[JoynobAkter]

Ultimately, what should you do to develop a potentially viral Local Newsjacking? Let's try to define some possible rules to follow:

Constantly check trending topics on social media, for example on this link: http://www.breaking-news.it/
Check various news sites , both national and especially local, to see if there features of our advertising database are any ideas that can be exploited.
Search social media for hashtags dedicated to the city you are interested in and see if any content is getting a particular response.
Check trends on Google Trends .
Check if there are any interesting world days that can be combined with the brand we want to promote.
Looking around, everything that happens even offline can be very useful, not to be underestimated at all.
Keep yourself constantly informed about what is happening locally : events, anecdotes, birthdays, births, deaths, anniversaries, etc.
Create a good information channel with the customer who should inform us as much as possible about interesting things related to their brand or with other people and acquaintances who could help us in collecting and spreading information.
Combine the communication approach with the neuromarketing techniques presented in the article cited above.
Use, if and when possible, “familiar faces” and/or locally known places, and occasionally consider using the local dialect.