The Importance of Defining Your Target

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But be careful. It's fine to show your corporate personality but you have to do it intelligently. Do you want to increase your followers? You have to know who you are talking to when you communicate. Always speak to a specific target , whatever your business, identifying your audience based on the services you offer. You need to develop a strategy that involves consumers who are truly interested in your product, you have to capture their interest by speaking directly to them, with the right voice for them.

Defining the right target for your business will help you avoid wasting how overseas chinese contribute to business in the usa resources and energy, channel your investment budget and convert a consumer action into a sale.

How to Grow a Social Media Account and Reach Your Target Audience
Photo by Adam Jang on Unsplash

Define the target with the help of buyer personas
There is a lot of discussion about it, and not just for fashion. Buyers personas represent the ideal customer you address with your business, for whom you work every day and to whom you speak. They are useful for improving your business, because they allow you to plan a real strategy, made up of objectives to be achieved based on what your potential customers want.


Creating an identikit of your ideal customer to define a target to address is important to build an effective business strategy, work concretely without wasting energy, even on social media. As a company you must have a specific, well-segmented audience as a reference and to do so you need to define a niche of consumers interested in your product/service. They are imaginary consumers, of whom you must know every aspect of their life. From geographical information to cultural information, from personal interests to behaviors, to lifestyle.