Definition: What is Google SEO?
Google SEO is important in a business development strategy because the goal is to appear as high as possible in the search engine, whether it is Google, Yahoo, or even Bing. By doing so, you will be ahead of all your competitors and it is to you that customers will have the most chance of addressing themselves, and at the same time, you develop the visibility of your brand.
In order to improve your visibility, you need to understand that austria telemarketing data there are two types of SEO that can be defined: SEO (Search Engine Optimization), in other words natural SEO , and SEA (Search Engine Advertising), paid or sponsored SEO. The SEO of a website can be done either by using SEO alone or by combining SEO and SEA. In both cases, you need to understand that natural SEO on Google will have a much more lasting impact in the longer term.
The natural referencing method
The SEO method, or natural referencing, consists of using the right keywords on your website, those that are most searched for in order to be positioned as high as possible. For example, if you are a wedding photographer, you will need Internet users to find you by typing "wedding photographer", or "wedding photographer Bordeaux". This responds to a real referencing strategy that is deployed from the design of your site, and is maintained over the months. By the way, if you are starting to design your website, it is strongly recommended to think about your Google referencing now, this will produce better results more quickly.
The paid referencing method
The principle of SEA is to place advertisements on the search engine in the paid part via Google Ads. Google Ads will allow you to position yourself directly at the top of the search page, in sponsored ads. However, for this service, it remains essential to list the relevant keywords on which you wish to position yourself and not to forget that the moment you stop investing in Google Ads, you lose all your web traffic generated by this channel.
Other complementary concepts: SMO and SMA
It is important not to confuse SEO and SEA with SMO and SMA. SMO refers to the methods used to develop web referencing through the use of social networks. As for SMA, it is the use of advertising on social media to develop awareness and visits to your website. A subject that will not be covered in this article.
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Among the essentials that we are going to address in terms of natural referencing, we are going to focus on two points: netlinking and the optimization of the content of your pages.
1. The importance of netlinking for an SEO
