The internet is constantly changing online preferences and behaviors, so it's super important to keep up with trends. In this article, we're going to explain how Google Trends works , what it's for, and how you can leverage it to boost your digital presence.
What is Google Trends and what is it used for?
The first thing you need to know is what Google Trends is for, so fusion phone number data hat you have a better idea of how it can be beneficial for you.
No one is better suited to give us a concept than Google itself:
“ Google Trends tells us what people are searching for, in real time. We can use this data to measure search interest in a particular topic, on a specific site, at a given time ”
But how does that translate into tangible benefits for marketers and SEOs ? In essence, Google Trends is like a window into the minds of Internet users, providing insight into which keywords are gaining traction and which are losing relevance.
What exactly is Google Trends used for?
To help you understand better, I will explain it with an example: Keep reading!
Imagine you’re in charge of the content strategy for an online fashion store. You want to create relevant and engaging content that resonates with your audience, and this is where Google Trends comes in.
By entering fashion-related keywords such as:
Fashion trends.
Seasonal clothing.
Summer styles.
Google Trends will show you the popularity of these searches over time. This allows you to identify seasonal trends and adapt your content accordingly.
In addition, it is a tool that serves to:
Blogger.
Social Media or Content Manager.
Brands.
Printed.
Entrepreneurs.
In any case, the ability to identify trends in search terms is essential to establish highly effective keywords and tags, whether for a website, specific content or for digital advertising campaigns.
How does Google Trends work?
Simply enter the keywords you're interested in and select filters such as time scale and geographic location. The tool will generate graphs showing how interest in those keywords has fluctuated over time.
Here I explain the inner workings of this site to provide you with deep insight into your online preferences.
Data Collection and Normalization
The foundation of Google Trends lies in its ability to collect and normalize search data.
When users around the world type terms into Google's search engine, these queries are collected and stored.
Google Trends takes this information and organizes it into an understandable structure.
