Your business can also harness the power of emoji by addressing these 3 questions:
1. Who is turkey customer email list your target audience?
Knowing your audience means knowing their needs. Emojis are not appropriate for every business and are mostly used when dealing with business to customer (B2C) communication. Research your subscribers before launching an emoji campaign. Using emojis has been tested and proven to increase your email open rates, it also depends on your industry. Moreover, include emojis in your conversation to appear more approachable online.
2. Which Emoji will you choose?
To make sure you get it right, choose the right emoji for the campaign. Make sure it makes sense and don't overuse it in an email. Using the right emoji in your campaign makes you a friendly and competent company with your customers. Company-related emails when combined with emoticons often sound less negative and increase the level of engagement.
3. What are the different platforms on which your emails are opened?
Emojis appear to be different depending on the perspective of the email clients and the operating system of their devices. If an email client does not support a character, the recipient may see a figure like this ☐ So the subject line will appear as a block but when opened on a device with an emoji-friendly system the same email will appear fine. It has been found that emoji does not appear correctly in Outlook 2003, 2007, 2010 and notification pop-ups in the 2013 version, but, in general, iOS and Android devices both have good support for downloading emojis . That is the reason, why Twitter and WordPress have started replacing Unicode emoji characters with images to ensure support from everyone. Twitter has contributed to the development of the emoji community, in the last year it has started a campaign to implement it for all users. So, if your customers are opening most of your emails on mobile, then it is worth including emojis to spice up your email text.
