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We interviewed two of the leading experts on the subject: Mark McCrindle, the social researcher who coined the term Generation Alpha, and Heather Dretsch, Ph.D., author of Designing Brand Cocreation Activities to Increase Digital Consumer Engagement, to get their perspective on what makes Gen Alpha who they are and what marketers can to build relationships with them.

What’s next for generative AI and marketing?
Learn what’s ahead for this technology and see new ways you can use it to connect with your customers — of all generations. Our latest research tells you all you need to know.



What is Generation Alpha?
Generation Alpha is made up of everyone born since 2010. It’s the job seekers data latest or “current” generation. The oldest members of Generation Alpha are just 14, but they’re already significantly influencing their parents’ buying patterns and are about to grow into their own buying power over the next few years. By 2029, their economic footprint will exceed $5.46 trillion, according to McCrindle.