Provide a clear company description. What does your company do? What is the unique solution/product your company offers? For which (type of) customers? What are the contact details?
Place a custom, relevant background image on the Company Page. This will underline your activities and color the Company Page right away.
Make sure employees mention the company well in their job/work experience. If done well, the company logo will appear and be in the profile next to the job title. The employee is thus linked to the company, which also makes the results of searches more relevant, for example. In addition, LinkedIn's messenger has recently been optimized. When you look at a company page, you will immediately see your connections within that company in the message window and you can immediately ask a question or start a conversation.
In addition, it also gives your company a personal face on LinkedIn. All employees can be found and this makes your company more accessible.
Also remind your colleagues to follow the Company Page. It is a bit strange when a (potential) customer has read something about your company and he/she speaks to an employee who knows nothing about it.
Share relevant(!) content regularly. No idea what to post on your Company Page? Check out this blog for some b2b email list inspiration and research from LinkedIn .
2. Facilitate!
Make sure your employees help you to consistently and professionally represent your brand. You have a number of tools at your disposal to do this.
Create two or three background images that people can choose from for their personal LinkedIn profile. Many people are proud to work for the company and others have no idea what to put as a 'header'. Help them!
To provide your employees' LinkedIn profiles with more relevant (company) information and make them visually more attractive, you can also send them rich media . A video, for example, a stimulating image or a company presentation.
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