What is a “social media” job?

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Let's start at the beginning: what does "finding a job in social media" really mean?

The job of a social media specialist or manager varies depending on the size and type of company they work for.

In small businesses, one person often manages all social media accounts, or even all marketing, even that which doesn't involve social platforms.

Larger companies may have a dedicated social media management team with uk phone number data more specialized roles, such as social media strategist, community manager, or social media engagement specialist.

Here are the main functions in social media :

Social media management (including social media strategy and performance monitoring)
Content creation
Community management
Social Media Advertising
In SMEs, these functions can all be grouped into a single position. If you're applying to a small team, you'll likely need to present yourself as a social media generalist , with broad skills in all these areas. If you're applying for a position within a larger team, highlight your specific expertise in one key area.

Daily tasks also vary from company to company, and even from day to day. “In this position, you’re not limited to anything,” Trish explains. “Social media changes every day, and you have to be able to adapt to it.”

Here are some common responsibilities you may be assigned as a social media manager:

Creative writing
Graphic design
Setting up and optimizing social media ads
Performance monitoring and data analysis
Community Engagement
Customer Support
Public relations
Planning social media campaigns from A to Z
Communication with company decision-makers
As you can see, many hats are needed to work in social media.