Understanding the Audience and Unique Approach

[Jahangir712]

We use “always-on” tools: daily Reels, posts in Telegram, influencers, contextual advertising and CRM. This is our “hygienic” minimum.

We also plan exciting campaigns to drive conversations and user-generated content. But if something stops working, we quickly re-adjust. This helps us stay relevant and respond effectively to changes in a rapidly changing marketing landscape.

Finding Your Own:
How do you define your target audience and how do cyprus cell phone number list you formulate who these people are?

We are a D2C brand that knows and understands our audience well. We have two main groups of clients:

People who want to entertain themselves. For them, buying jewelry is an endorphin ritual (some buy a chocolate bar, some change their hairstyle, and some choose new "trinkets");
People who want to please their loved ones. This is a familiar pattern: jewelry as a universal gift. So, if you need to choose a gift for a colleague in the office, most will choose a certificate to a perfume shop, clothes or jewelry. Such "neural paths" have already been formed.