This tool allows much more than just sending newsletters.
It means having the personal information of a potential client, being able to have direct communication with them and making them see that they need your product or service.
But for all this there is something basic: having the maximum number of subscribers in your database.
Do you know how to do it? If not, don't worry. That's what Kiwop is for .
We show you what email marketing is, when to include it in your online marketing strategy and how to increase your subscribers.
Let's go!
What is email marketing?
Email marketing involves sending communications with the purpose of informing or advertising a product or service via email.
However, this tool goes much further.
Thanks to personalization and segmentation, you can target your potential customers to show them that they need what you sell.
Therefore, it is a great boost to increase your company's conversions.
If you still have any doubts, find out everything about email marketing .
Email marketing
Incorporate email marketing into your digital strategy
Why carry out an email marketing strategy
The list of benefits of this digital marketing technique is immense, but we will tell you about the most important ones.
This is a very effective long-term means.
It helps to retain your customers
You can provide all the information you want to your potential customers.
Allows bidirectional, personalized and segmented communication
Easy to measure
Easy to combine with other online marketing tools
You can collect opinions about your products and services
It is one of the channels with the highest ROI
After discovering all its benefits, learn about the best email marketing trends for 2022 that will help your e-commerce grow.
7 tips to get more subscribers
Once you have decided to invest in an email marketing strategy, the most important thing is to focus on increasing your number of subscribers .
The more you have, the greater your options.
For this reason, from Kiwop , we offer you 7 tips to increase your database .
Showcase your pre-sale products
Differentiate yourself from others to succeed.
You don't have to wait to sell a product or service. Advertise it beforehand!
This way, you will get new emails, increase future sales and generate hype to stand out from your competitors.
Notify your offers and discounts
Inform users that you have discounted products or services.
This way, many people will subscribe to your email mark malaysia telegram data eting strategy database and you will be able to capture them.
Use this technique!
Email marketing
Create offer notifications to encourage subscription
Offers free shipping
The word “free” will encourage users to subscribe to your email marketing strategy.
If they see that this option is only for those who are subscribed, a high percentage of them will do so.
Provide a promotional code for your new subscribers
Let them know that if they subscribe to your newsletter, they will receive a promotional code with a percentage discount for their next purchase.
This option is widely used by online stores, and it provides great results.
Ask for their email before finalizing the purchase
When they are completing their purchase, ask for their email to provide them with information about your products or services.
Also, suggest to them the advantages of being subscribed to your email marketing strategy.
Email marketing subscribers
Increase subscribers to your email marketing strategy
Use a Squeeze Page
You may be wondering, what is a Squeeze Page?
This is a landing page with the main objective of obtaining emails from users who access the website.
Anyone who enters your online business will see this section where they can leave their email address .
It's great!
Create giveaways for those who subscribe to your newsletter
Raffles always have a positive impact on the company.
Create raffles for your products or services, but with one very important premise: only those users who leave their email will be able to participate .
