It seems like an eternity since TikTok started being heard on everyone's lips, especially among the so-called centennials. But no, it's only been a year, and now, it's emerging as the new trendy platform for both the general public and for companies. In fact, the platform has launched another tool for this new niche; TikTok Business .
This new feature was launched last August and opens up multiple new possibilities for brands to promote and advertise their content .
At Kiwop , we want your business to be a future-oriented business. That's why we recommend that you continue reading this article with everything you need to know about Tiktok Business and how to apply it to your strategy .
What are you waiting for?
TikTok is a platform where audiovisual content is the star. Therefore, if you decide to start creating a strategy on TikTok , you should know that the first step to make it work is to use short videos, with a melody that follows the rhythm of the video and, above all, that deals with a specific theme: travel, landscapes, dialogues, etc.
If your company does not yet have an account on this new social network, we will tell you how to do it: register, edit your profile and follow accounts related to what you offer or sell, even your competitors. This way, you will stay up to date with trends so you can join them.
On the other hand, if you are worried about video editing on TikTok , they make it easy for you too. You just have to record and, before publishing, you can choose all the videos you need and edit them from the platform itself.
If creating content on TikTok sounds interesting to you, we recommend this Blog about Instagram Reels .
TikTok Business
Through TikTok you can reach a new and very wide audience
TikTok Business, the new tool for companies
Now, let’s get down to business. What is TikTok Business?
Given the growth of registered users on TikTok, many of the malaysia telegram most prominent brands have moved to this platform and started uploading content to reach a different type of audience. In response to this, TikTok was able to create TikTok Business , where you will find different tools, some still in the testing phase, to be able to advertise your brand through this social network .
One of the main tools is Business Creative Hub , a kind of guide of useful practices to improve the content that companies upload to TikTok. Through this, TikTok offers information on trends in viral content . To access it, you must have registered your profile as a business account, and in the Settings and Privacy section you will find Business Suite and Business Creative Hub .
Through TikTok Ads Manager , another tool for brands, you can also create ads, monitor them and manage orders without leaving TikTok . A complete e-commerce adapted to new trends. To access this ad management, you must download TikTok from the Shopify app store .
Also planned for the not-too-distant future are: TikTok Shopping , from which purchases can be tracked; Live Shopping , to create live broadcasts with the audience; TikTok Inventory Filter , to manage where ads appear; and finally, a marketplace where creators can align and create joint strategies.
TikTok Business
Create your business account to take full advantage of TikTok Business
The usefulness of TikTok in your social media strategy
The question now is, is TikTok useful as a branding strategy ?
And the answer is, as with everything, it depends. As with other social networks, before joining all of them you should know if you will find your target audience on them. It is not necessary to work on all of them, but it is necessary to work on and optimize those social networks in which you are present.
The advantage of TikTok is that it is not only a social network aimed at young people, as is already being seen, but it also has a huge audience that connects with new trends in videos and content.
It is essential that your content is creative and focused on going viral, following new trends, seeking engagement with the public and, at the same time, offering interesting content for your target audience ; whether in a humorous tone or offering quality information. Of course, it should escape from current news.
Some of the tips we offer you for creating new viral content are: working on gifs, using Hashtag Challenges , creating your own filters, promoting events and, as in other social networks, collaborating with influencers through TikTok .
TikTok Business
Be careful about the type of content you upload to TikTok and what your intention is with it.
Before joining TikTok, it is important to know that this social network requires a large investment of time. It is not just about uploading videos, it is about knowing how to implement an appropriate marketing strategy to both increase sales and gain followers.
