Concretely, these documents demonstrate Google's use of more than 8,000 attributes to evaluate web pages. That's really a lot, right?
But what SEO specialists are taking note of and analyzing are the notable discrepancies between Google's statements and the information from the leaks.
Here are some examples:
The existence of a “ siteAuthority ” factor is confirmed by the documents, despite Google’s denials. Sites deemed more authoritative would thus have an advantage in indexing their new pages and attracting clicks.
The leaks also reveal that Google does use clicks and post-click interactions to refine its rankings. For example, bounce rate, conversions, and duration of visit influence the assessment of a page’s relevance. This underlines the importance of other metrics beyond just click-through rate. > Don’t forget to work on your site’s UX to guide the user towards further navigation.
While Google has always maintained that there is no “sandbox” where sites are categorized based on their age or lack of trust signals, the “ PerDocData ” document reveals the existence of an attribute called “ hostAge , ” which is specifically used for new domains. So, it seems that new sites are indeed restricted in ranking for competitive keywords.
Contrary to its previous claims, it appears that Google may be using Chrome browsing data to judge the quality of pages and websites. It uses what are called browser clickstreams.
The importance of links for ranking remains undeniable, afghanistan phone number library contrary once again to what Google's communication suggests. Nothing in the documents disputes this fact. In fact, Google uses several measures to evaluate the quality of links, including the impact of indexing level, link spam spike signals, analysis of the last 20 versions, PageRank and trust of the home page, as well as font size and internal links.
Regarding the length of the site pages , Google restricts the number of tokens considered for a document. Therefore, authors should prioritize placing the most important content at the beginning of their texts, even if the exact number of tokens considered is not specified.
These revelations suggest Google's ranking practices are more complex and nuanced than the company initially disclosed.
However, this information does not call into question the fundamentals of SEO , and the daily techniques applied to our clients' sites! With our tests and our expertise of several years, we work effectively on the technique of a site, the semantics, the contribution of popularity as well as on the off-site criteria.
Semantics: Prioritize quality over quantity
Google evaluates how consistently a site covers a given topic. If your site is dedicated to cooking and offers recipe ideas, resist the urge to publish articles about SEO news to attract visitors! This would not be relevant or related to your core topic.
The search engine judges the quality of web pages using specific criteria. Among them, the “ lowQuality” parameter penalizes content deemed to be of little relevance. A poor quality page can negatively affect the perception of other linked pages. Google then values the effort invested in creating content via the “ PageQuality” criterion . The latter evaluates the ease of reproducing a page.
