The targeting options that LinkedIn will give to the search engine, in fact, will allow B2B marketers to precisely target their buyer persona . In this way, Bing will consolidate itself on a segment of the market that is not yet well served.
But not only B2B. B2C marketers will also benefit from this integration. For example, the job function can be a help in creating a specific campaign . This can be an indicator of a certain income and provide information on a particular lifestyle, thus influencing purchasing habits.
Bing and LinkedIn: How Do They Integrate?
All users of Microsoft Ads (formerly Bing Ads) can therefore take advantage germany phone number library of these targeting options when creating their campaign.
In the “ Demographics ” section , in fact, they will be able to access information relating to the age, gender, company, sector or job function of the target audience.
Through this tab it will be possible to decide which criterion to apply and what “ weight ” to give it in determining the target. It will be possible to give a value to the tag that goes from +90% (preferred recipient of the campaign) to -90% (to be excluded) in order to define a specific buyer persona .
Conclusions
This opens up interesting future prospects for B2B digital marketing, but above all we are starting to see interesting competition on the search engine front in general, which has seen a monopoly in place for many years.
This is also in light of the growing criticism attributed to Google regarding the respect of user privacy and – also – regarding the poor quality of traffic that many marketers attribute to Google Ads.
