Using an email marketing tool can make your job much easier for mass mailings. However, it won't hurt to think about what you want to send, both in terms of content and images. The following strategies are designed to help your SME get the most out of email marketing actions .
1. Send transactional emails
Transactional emails , designed as a notification or reminder , improve your brand image. The main characteristic is that they are a reaction to a specific action by the recipient , such as filling out a form, a subscription or a purchase.
They can be a good excuse to offer other company services . Of course, you have to work hard so that the advertising is not too obvious. This strategy has to be canadian hospitals email list coherent and, above all, always respond to a reason or input from the recipient.
2. Make offers on special dates
Special offers on special dates are a clear option to sell more . The idea is to take advantage of that moment to be able to sell the product, either because the general situation makes it easier or because your company has a competitive advantage at that time.
Implement Artificial Intelligence in your eMail Marketing strategy
For example, the Christmas campaign is the best time overall for eCommerce . This is not surprising because it is when the most consumption occurs by far, so the cycle that begins in Spain with Black Friday and ends on the Epiphany is a good opportunity.
Companies specialising in suntan lotions or beach products will obviously sell more in summer . In this case, it is better to start offering offers when the heat starts.
3. Promote points programs
Rewards programs have always been a good option to gain customers and are easy to implement. This is a good possibility to increase your clientele, as long as you offer something really interesting.
A gift is offered in exchange for something , such as attending a webinar or providing some information. Email is the perfect channel to obtain this information and, at the same time, have a nice gesture with your community.
4. Interact with your recipients/customers
We all like to feel heard, and of course we like our brand to do the same. We've talked before about why not to do noreply , but we need to go a step further.
It is recommended that you send out satisfaction surveys on a regular basis . This can be applied to those who have already been customers, but also to those who are considering becoming one. The idea is that you can find out what they think of your brand and what their expectations are.
Firstly, you will make your recipients feel that they are taken into account . The second advantage is that you will have valuable information to better focus your work.
5. Send periodic newsletters
Sending regular newsletters is a classic that never fails . People want to receive information before making a decision, which is why it is a possibility that adds value. And don't forget to add links to social networks.
