Innovative Business: Why the Internet Doesn’t Bring You Leads

[tonmoypramanik]

I am regularly contacted by companies who do not understand why their competitors are ahead of them on Google and who are surprised to have no incoming contacts from the internet while everyone praises the relevance of the web and social networks in terms of business development.

When I say regularly, I mean regularly: not a week goes by without me hearing these remarks. So you are not the only ones who are annoyed by the fact that the Internet does not bring you leads despite the actions you take there and your investment.

To help you review your strategy and identify what is holding you back so you can take better action, I offer you here the 7 most common reasons why innovative companies fail to generate leads with the Internet.



Reason #1 – You’re not approaching things from the right angle

The B2B buyer has completely changed the way they obtain information when thinking about purchasing .

Now, the B2B buyer identifies a problem and seeks to validate whether it is important to philippines email list resolve it or not. Then, he explores possible solutions himself before choosing one. It is only at this stage of the reflection that he comes into contact with a salesperson.

The buyer also has new expectations of the companies he plans to work with. Over-solicited, the buyer no longer expects a company to sell him its products but rather to demonstrate that it is the best option to solve his problems and achieve his objectives.



Reason #2 – You are not visible to your prospects

To generate qualified leads on the Internet, you need to be visible on search engines. The buyer inevitably uses Google and search engines in his purchasing decision.

So, if your website is not referenced on the right keywords used by your prospects during their purchasing process, you have no chance of attracting their attention since they will not see you.

As an innovative company, there is a lot of work to be done here since your prospects, not being aware that solutions like yours exist, will not seek you out directly.



Reason #3 – You don’t animate your website enough

We see this with all our customers: as an innovative company, your prospects are thinking about purchasing something that generally lasts several weeks or even months.

As we saw in Reason #1, the buyer generally only contacts a company at the time of making their decision, after having validated that their problem was important and compared the different solutions.

If you're not getting any inbound leads from the Internet, it's probably because you're not providing enough content on your website to nurture your prospects' buying journey from start to finish.



Reason #4 – Your website is not optimized for conversion

As an innovative company, by your DNA, you are well aware of the challenges related to your presence on the internet and social networks. As a result, you take actions to try to generate prospects via these levers.

If you're not meeting your goals, chances are your website isn't optimized for conversion.

On the internet, distractions are everywhere for your prospect and if you don't do something to encourage them to take action, they will probably continue browsing the web and leave you the way they came.



Reason #5 – You are not addressing your target audience

As we have just seen, on the internet, there are a lot of requests and as a result, you quickly sort between the content you consult and that which you send directly to the dump. It is the same for your prospects.

Your prospects expect companies to provide them with content that is perfectly tailored to their current needs and expectations.

So, depending on their field of activity, their issues but also their progress in their purchasing thinking, the buyer is looking for very specific content. If you are not able to meet their expectations, there is no chance that your prospects will contact you.



Reason #6 – You don’t have a strategy

As we mentioned earlier, as an innovative company, you know that communicating on the Internet is vital. Unfortunately, taken up by your daily life, you tend to take action on the Internet when you have a little time.

Your actions therefore lack regularity but also organization. If you are unable to generate qualified prospects on the Internet, it is likely that you do not have a precise strategy identifying your objectives and the actions to be implemented to achieve them.

If by chance you get a contact from the internet, without a strategy, you will not really know what actions convinced him to contact you. So you will not be able to repeat the feat.

Which brings us naturally to the last reason.



Reason #7 – You don’t analyze your actions

If you are here, chances are you are looking to really understand why you are not getting results with your Digital Marketing strategy. You do not have the elements in hand to draw the right conclusions and make the necessary changes to your strategy.