You might think that the medical industry is not very friendly to digital marketing, but contrary to the public compendium , hospitals, clinics and health cook islands business email list organizations do tend to invest in this area .
Not only that, but more and more health professionals, especially highly specialized doctors, tend to invest in their image (let's say, in their personal branding) in order to gain a reputation within their context and industry.
In addition to this, there are collateral areas and industries that also invest in marketing, which, although they do not fall specifically within the medical industry, are directly related; we are talking about the nutrition and pharmaceutical industries, for example.
Therefore, given the trend, it is good to make available the different marketing media and tools for this sector, in which email marketing can be a great option .
That is why, at Mittum, we share with you 3 creative ways to integrate email marketing into the medical industry, not always seeking a sale or a benefit but rather being an added value for the same industry and service.
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Prevention campaigns
Disaster relief
Post-operative follow-up
Prevention campaigns
In addition to activating the medical economy, prevention campaigns are extremely important for the majority of society. These brigades, together with the branch of preventive medicine, mean early cure for many potential patients.
Needless to say, email marketing can be a great way to inform people about the dangers and precautions they need to take in regards to bad health and eating habits. A good email campaign can generate deep reflection in readers.
Disaster relief
Although in a different medium, Google has already given us proof of how important digital media is when a disaster or catastrophe occurs, regardless of how it arose.
LinkedIn Ad Targeting, reach your star segment through your email database
A newsletter sent at the frequency needed, depending on the type of disaster that is occurring (it could be a health crisis, such as the AH1N1 pandemic), can help the public stay informed and generate trust around the organization or health professional who is sending the email.
Post-operative follow-up
Without a doubt, the patient places his hopes and trust in his doctor or the hospital that treats him, because he has in “his hands” the most precious thing that anyone can have: his health and his life.
However, when operations or surgeries are involved, the patient may enter a state of emotional sensitivity, where in addition to medical care, the service and attention of their doctor play an important role.
Something that can make the experience even better is receiving a direct email from the doctor's team or institution that treated you, specifically asking about the patient's health.
