Email marketing remains one of the most powerful marketing channels any brand can use to connect with their audience and, most importantly, generate conversions. Every aspect of an email plays a crucial role in the success of a campaign: from the subject line, to the CTA, and more. However, one of the elements that is often overlooked is the sending time, which is often the cause of a low open rate .
So is there ever a better time to send emails?
There is no single answer to this question, in fact much depends on the list of users we have created and selected, and on the type of email we want to send.
In this article, we will explore the often overlooked reasons why sending timing is important in email marketing strategies and what are the best practices for determining the right time to send emails, thus making them more effective.
Why is timing important for email marketing ?
Carefully choosing the timing of your emails can have numerous advantages and significantly impact the performance of your email marketing campaign .
Improving email open rates
The open rate, or open rate , is a fundamental metric in email marketing . It measures the percentage of messages opened compared to those sent and is calculated as follows: (messages/emails opened) / (messages/emails sent) * 100. A good open rate is around 21%, which represents a good benchmark for measuring campaigns. Several list of afghanistan consumer email factors influence the open rate, and timing is one of them. It is advisable to carry out A/B tests to optimize content, subject lines, days and times of sending.
Sending a personalized email at the right time ensures that it arrives in users' inboxes when it is most likely to be seen.
High click-through rate
It is not enough that the email is opened, in fact it is necessary that the contents created within it are navigated, to ensure that users perform the actions we want them to perform: the timing of sending also influences the click-through rate of email campaigns.
Reaching a wider audience
By considering the best time to send email campaigns, we can reach a larger portion of the target audience. Different segments of the subscriber base may have different preferences and behaviors, so it is important to adjust the timing of emails based on each user's behavior.
Thanks to advanced profiling and segmentation, it is possible to know the characteristics of each recipient and adapt the sending according to each of them, thus reaching a wider audience.
