In this article we tell you everything you need to know about Twitter Amplify to start boosting your advertising strategy on social networks and, more specifically, on the social network Twitter.
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Twitter Amplify what it is and how it works in Twitter Ads
What is Twitter Amplify?
Twitter Amplify is a video advertising solution launched by the social network that can now be used by brands. Specifically, Twitter Amplify allows you to embed an advertising video into another video uploaded by those who are considered by the social network as premium publishers.
One of the most positive parts of Twitter Amplify is that the platform is responsible for adding your video promotion to premium videos that are aligned with your company or that have an audience that is aligned with your business. That is why, the audience that sees videos promoted through Twitter Amplify are usually more receptive than those that receive traditional advertising from Twitter Ads. In fact, according to statements from Twitter, the audience that sees content on its social network from premium publishers is twice as likely to use the platform than the audience that does not consume these types of accounts.
What ad formats do you offer?
In total, there are two formats that albania phone number resource Twitter Amplify currently supports.
Amplify Pre-roll
Video ads that you promote in pre-roll format will appear just before the publishing partner's content begins, to which Twitter will link your promotion. In this format, your logo will appear in the top left corner during the broadcast of your video, in Twitter's way of trying to increase the impact that your brand has on the viewer. Meanwhile, during the broadcast of your ad, a thumbnail of the partner's video will appear in the bottom right corner and a countdown indicating the duration of your ad will appear in the bottom left corner.
If your video ad lasts more than 6 seconds, a button will appear for the audience, by clicking which they can skip the rest of the advertising you have promoted.
