What exactly is impostor syndrome in digital marketing and why is it so common? How can we recognize and combat it? If you want to know the answer to all these questions, don't miss this article!
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How to overcome impostor syndrome in digital marketing
What is impostor syndrome and why does it occur?
Impostor syndrome is a set of psychological symptoms characterized by a feeling of inadequacy and insufficiency . The person who suffers from it feels that deep down they are a fraud, even if there is objective evidence to the contrary. It is more common in the professional field and can occur in all types of occupations: actors, entrepreneurs, programmers, executives and, of course, digital marketing professionals.
People with impostor syndrome are unable to accept the reality of their achievements and do not believe they deserve the awards and praise they receive. Deep down, they are afraid of being discovered that they do not actually deserve the recognition they receive.
The causes of impostor syndrome are not entirely clear, as it is believed that biological, psychological and social factors play a role. One of the most widely accepted hypotheses is that it is related to certain attitudes in the family or trusted people of the person who suffers from it, who tend to radically condemn mistakes and value achievements in a very superficial way. This causes the person to develop a great fear of mistakes and not feel sufficiently validated.
