Opt-in marketing enables ongoing communication of information, promotions, offers, and more to contacts who have confirmed that they are happy to receive content from your brand. Using opt-in marketing results in your business having access to a list of contacts that have confirmed that they are willingly giving you their email address or contact number in the knowledge that your brand will use these details to contact them in the future.
Opt-In Meaning
Opt-in marketing is a form of permission marketing mom phone number data with a formal opt-in process from your brand. When using this type of marketing, companies and marketers can be assured that recipients are fully aware that they will receive communications and information later, eliminating the unwanted element of surprise or annoyance when the information is sent to their inbox.
As data and privacy regulations around the world become more important and gain more traction, an audience that has opted into receiving communications from your business is becoming more and more of a requirement in modern society. While consent has always been important in email marketing, the definition only gets broader over time, leading email marketers to reconsider how they obtain consent when launching new newsletters, series, and more.
Define Opt In and How to Encourage Customers to Opt In
Opting in refers to a customer permitting you to send marketing messages to them. There are two main types that are used for email marketing; single opt-in and double opt-in.
Single opt-in refers to when the customer permits to be contacted later via email through a sign-up form. This could be as they create an account to make a purchase for a website, for example, or when proving their email address and name in a sign-up form on a website. However, while single opt-in does express consent from the customer, it is becoming less and less effective, especially as more and more companies include an opt-in as part of the checkout process, more or less forcing buyers to opt-in if they want to make the purchase.
Double opt-in refers to a process that involves sending a follow-up email after the first opt-in has occurred, giving the subscriber a chance to confirm that they want to continue receiving further information via email. While not all subscribers will confirm, this provides the surest way for businesses to know that they will only be sending marketing email messages to subscribers who have willingly chosen to receive them.
