Advertising in social networks

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The share of social networks in the advertising market will increase. According to eMarketer, in 2012, advertisers around the world will spend $7.72 billion on advertising in social networks, as well as social applications and games. By 2014, the market size will be $12 billion. Almost half of this amount will come from the United States. In 2011, American advertisers spent $3.63 billion on social networks. 70% of advertising budgets go to Facebook, 5% to Twitter.

March
Teacher on the Net

RIA Novosti has published a rating of regions in which school teachers most nursing homes email database actively use the Internet in their work. The list is headed by the Republic of Tatarstan and Tambov Oblast, as well as Yaroslavl, Astrakhan Oblasts and Chuvashia. As part of the Social Navigator project, more than 82 thousand teachers from 83 regions of the Russian Federation took part in the study - this is 7.85% of the total number of school teachers in Russia. Almost 75% of participants in the Internet census have the opportunity to constantly use a computer at school, slightly more than 20% have this opportunity only occasionally. The Internet is always available for more than 62% of teachers, and for 30% - periodically.

6 years of Twitter

Twitter celebrated its sixth anniversary and summed up the results: the service currently has 140 million active users sending 340 million tweets every day. At the same time, the company's financial prospects remain unclear. Bloomberg Businessweek obtained financial documents according to which Twitter's net loss in 2010 was $67.8 million, and the loss for the first quarter of 2011 was $25.8 million. The company hopes to turn a profit by the end of 2012.

Watch the video

In 2011 alone, the number of users watching online video in RuNet increased by 20%, and the number of watched videos almost doubled to 6 billion in December 2011. These are the data from a study by RuTube and comScore. The number of unique users was 47.4 million, who spend 15.5 hours watching monthly. The largest resources in this category were YouTube, Mail.ru Group and Gazprom Media (RuTube, NTV.ru, etc.). The picture changes somewhat when it comes to watching movies. According to a survey conducted by the research company Movie Research and the ROMIR holding, 78% of Russian Internet users watch movies using it. Contrary to popular belief, the most popular way to watch movies via the Internet is to visit online cinemas, with 72.2% of respondents watching movies this way. Only 53.7% of respondents download movies, and 33% watch them on local networks. Most movies are watched on the social network VKontakte — 57.9% of respondents admitted this. In second place is ivi.ru (29.5%), followed by zoomby.ru (21.8%).

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April
Adult Games

The Russian online games market may grow to $1 billion by 2013, according to analysts at J'son & Partners. Russia currently accounts for only 3% of the global market. The global online games market grew by 23% in 2011 and reached $20 billion. By 2013, according to analysts, the market may grow to $26.7 billion. The global mobile games market reached $5.8 billion in 2011. Russia's share does not yet exceed 1%, but by 2013, according to analysts, it may grow to 4%. The popularity of mobile games in Russia is growing rapidly: in 2011, the increase was 41%, and in 2012 it may reach 64%, according to experts at J'son & Partners.

No cash

Electronic money is the second most popular means of payment in RuNet: 27% of the population of large Russian cities have used this means of payment at least once in the last six months, TNS reports. Plastic cards are used by 35%, Internet banking - 17%. Among electronic payment systems, Yandex.Money can boast the largest audience: 2.1 million people (15%) have used this system in six months. Slightly less popular are "Qiwi wallet" and Webmoney (10% each). They are followed by PayPal (6%) and "[email protected]" (2%).

I'm here

Geosocial service Foursquare has reached the 20 million user mark. In a year and a half, the audience has increased by only 5 million users – this type of service has not become widespread. However, Foursquare is gradually changing its model towards a recommendation service, having carried out a large-scale redesign of mobile applications and the site.