Longer discussions or in-depth discussions on topics?

[JoynobAkter]

Compared to other social media, the time we spend on LinkedIn is virtually insignificant. Most users use it less than two hours a week , and a large number of people hardly use it at all. On average, we spend only 24 minutes a day on LinkedIn in a 5-day work week. That’s being generous, of course.

LinkedIn navigation is fast and very functional, so posting the latest blog what you will get inside the engineer database link and expecting to get 100 clicks and a dozen shares is pretty unrealistic.

Nobody cares about the content of your blog if all they see is a copy and paste of the link accompanied by the usual representative image.

Currently, video content is taking over LinkedIn . Short, intuitive, and easily understandable videos are a great way to convey a lot of information in a short amount of time and with minimal effort, rather than long descriptive posts or blog links. LinkedIn native videos can be anywhere from 3 seconds to 10 minutes long , depending on what you want to share.

Little information? That's fine.


Allen Gannett , CEO of TrackMaven, uses native video to connect with his audience through short segments. These 30-second, captioned clips are recorded on his phone and posted directly to LinkedIn. They are tagged with the hashtag #AllenAsks and are all under a minute long.


Which Posts to Share on LinkedIn? The Success of Videos
The interviews that Gannett does with some experts in the world of marketing contain a single question through which it is possible to convey different insights, without stealing too much time from the users who follow it.

Judging by the level of engagement he gets with each post, I'd say this formula works great.

The first tip is therefore to try to make your LinkedIn content more interesting through a series of short and informative videos .