You can understand how much to send to which user by following their email reports. However, it is not as easy as just looking at the number of clicks on your emails. The actual response your posts make is also determined by factors such as the sales you make and the number of clicks you receive to your site.
The email you send to your list may have a low open rate. But if the number Chinese Overseas Canada Phone Number Data of sales you make with your email is high, this does not mean that your post is unsuccessful. In this case, only the click-through sales rate of your site is high. However, you also need to increase the open rate of your posts.
Conclusion:
we can easily say that; not every user is the same. Therefore, you should not create the same posts for every customer. You should analyze the tastes and characters of the users and send them the most appropriate frequency.
Also, in the world of digital marketing, it would be illogical to run a campaign thinking about the “now”. Because thinking about the sales you will make in the near future can reduce your long-term sales. That’s why planning is very important for digital marketing and email marketing.
A/B testing is simply testing and comparing two different designs that are ready to use. This design includes concepts such as subject line , content , site , landing page , post , membership page , sales page .
What is the Purpose of A/B Testing?
With A/B testing, you can try a different design on some users without changing the design you are currently using and observe the reactions . If users like the new design and/or subject line you tried more than the old one or show more interest, you can start using it right away. However, if the users you send the new design to do not like it, you have the chance to reconsider the change. In this way, you can track even the slightest possible effect .
How To?
To do an A/B test , you first need to find a different design than the one you already use. Once you find the design, you will direct a limited number of users to your new design. Those who use email as a design usually prefer to test the subject line . The goal here is to see the positive or negative reactions of a certain group of users by switching them to the new design instead of switching all of them at once .
