It's not enough to have a website and social presence. Sure, it's great if someone engages with you through these tools, but unless the customer walks into your store, the level of engagement will be superficial and the equivalent of window shopping, so south africa consumer email list it's pointless. The only thing we could call the equivalent of walking into your store would be if the potential customer signed up for your email list. In the end, that's what matters, because it's how you'll draw them into your world through constant exposure. Plus, this action increases transactions by 66% and builds brand loyalty.
This is what is known as a conversion campaign to attract subscribers – the process of converting website visitors into subscribers. Just as you wouldn’t want a human herding potential customers into your store (your storefronts should do that on their own) you also want some sort of email automation to drive conversions. The easiest way to do this is through pop-ups on your website. These pop-ups can appear as soon as someone visits your site or at various points along the journey. The idea is that they are automated, doing the hard work, collecting subscribers, and in turn reminding visitors that there is another avenue for sales, advice, and other exclusives within.
Evernote is a great example of a company that converts in a unique industry that combines product with service. The gurus at Evernote know that the point of converting is to get people to engage quickly. For example, last week we talked about some of the initial email marketing campaigns you can send. How you approach that first email can vary. However, we do know that 70% of subscribers open emails looking for deals and discounts.
