[link to case study]
If this sounds interesting, I’d be happy to chat about how we can do something similar for [prospect's company].
Best regards,
[your name]
[your contact information]
Why it works: By providing useful resources, this email builds trust and shows the prospect Mom Phone Number Data that you're genuinely interested in helping them solve their problem.
4. Final follow-up
The final email is your last attempt to engage the prospect in this sequence. It gives them one more chance to respond while making it clear that you won’t continue reaching out if they’re not interested.
Subject:Last chance to connect
Hi [first name],
I know things get busy, so I wanted to reach out one last time to see if there’s an opportunity for us to connect. If now isn’t the right time, no worries, I’m happy to touch base again later.
Looking forward to hearing from you.
Have a great day!
[your name]
[your contact information]
Why it works: This final follow-up is respectful of the prospect’s time while giving them one last chance to engage. It’s friendly and leaves the door open for future communication without being too insistent.
Related: 11 follow-up email templates for sales
Best practices for writing sales email sequences
1. Know your audience
Before you start writing, take the time to understand who you're reaching out to. What are their pain points? What do they care about? What is their stage in the buying process? The more you know about your target audience, the better you can tailor your message to speak directly to their needs.
For example, if you’re selling a project management tool to small business owners, you’ll focus on how it saves time and reduces stress — things that matter to them.
