Just as this is a time to maximize business for clients, it is equally a peak season for you to increase your visibility. An amplified email marketing initiative can do that.
There really is no better time of year than during the holiday season, considering that the holidays offer an added opportunity for taiwan consumer email list content variation. Whether you're creating informative pieces, final recaps and highlights of the year, or offering a charity fundraiser, there's ample opportunity to get into holiday marketing, including the tips below.
Segmented Email Marketing
This is a standard email marketing rule that most growing marketing departments don't fully take advantage of because it requires a little extra work to develop segments of marketing content. But it doesn't have to be complicated. By creating segmented marketing campaigns for the holiday season, you don't need to go back to the drawing board for every campaign. You can use the same template (the savings in design time and costs are critical). The only thing you really need to alter is the content. Consider your audience: what type of content will each one appeal to? How can you alter your messaging program or the products you're sharing to cater to each one?
Consider Key Dates
Holidays aren't just about Christmas and New Year's. Be aware of the other special dates that fall in November and December. For example, the first Tuesday of every month is a great time. Even if you're not a charity, you can tap into the spirit of giving on that day and throughout the season to draw attention to a charity that's passionate about the whole issue. In fact, charitable giving is such a brand-defining culture that large companies hire consultants to guide them in their giving practice. In addition to giving on Tuesday, you should be aware of other religious and cultural celebrations this month as you usher in the new year.
