How well do you know your market and your ICPs?

[samiaseo55]

If you know your customers and market well (i.e. competitors, CPC/CPM, specific differences in your business and why and who cares about them), it may be a little less important for you to start building SEO right away (although it is better to regularly create content that educates users about your capabilities).

One of the benefits of SEO is that it helps you fantuan data build your position in the market. It helps users understand who you are and what you specialize in. This creates a reciprocal relationship with your high-quality potential customers.

Both SEO and paid search will return data on things like:

low impression count/CTR (your content doesn't resonate);
time on page (your content is not what the user is looking for);
conversion rate (you have the wrong offer for this stage of the journey)
and others.
The difference is that SEO does not require pay per click/CPM.

If you need to invest in such research, then go for it. However, if you feel like you need to know more about your market, it's probably not the right time to start running more paid campaigns.