With blockchain, every impression or click can be recorded and verified in real time, ensuring that only legitimate interactions are counted. This increases trust between advertisers and publishers.
Lack of Transparency in Campaigns
Advertisers often have little visibility into where their ads are appearing or who actually saw them. This makes it difficult to accurately analyze ROI (Return on Investment).
Blockchain allows every step of a campaign to whatsapp number list be tracked, from budget to results. Each step is recorded in an immutable way, ensuring complete transparency for all parties involved.
Data Privacy and Security
With laws like the LGPD (General Data Protection Law) in Brazil and the GDPR in Europe, protecting user data has become a priority. However, leaks and privacy violations are still recurring concerns.
Blockchain offers a secure way to store and share data. Personal information can be encrypted and accessed only with the user’s explicit consent, aligning with privacy regulations.
Blockchain Use Cases in Digital Marketing
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