Google's advertising spending grows despite AI changes

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According to the Tinuiti Digital Ads Benchmark Report, Google search ad spend grew 11% year-over-year in Q3 2024 , demonstrating the segment’s resilience despite changes in AI. While growth slowed compared to 14% in Q2, steady click growth of around 3% suggests that advertisers continue to find value in search advertising.

Cost-per-click (CPC) growth also moderated to 8%, down gcash data from 12% in Q2. Shopping ad spend, on the other hand, remains strong with 16% year-over-year growth, matching solid results from the previous quarter. This momentum shows that despite changes in ad technology, Google remains a key player in digital marketing.

Updated documentation for Core Web Vitals
The official Core Web Vitals documentation has recently been updated to include new details about the Interaction to Next Paint (INP) score. These updates provide a better understanding of how the thresholds for the INP score were chosen, which is key to measuring user interaction and page response time. INP focuses on the time that elapses from the moment a user interacts with a page (e.g., clicking a button) until the visual feedback is rendered on the screen. This information is essential for web developers and marketers looking to optimize the user experience and improve the performance of their websites.