Cashback: returning part of the amount to the customer

[bitheerani93]

Cashback is a loyalty strategy that returns a percentage of the amount spent by the customer to be used in future purchases.

This approach creates a continuous consumption cycle, encouraging the customer to return to take advantage of the accumulated balance.

Furthermore, it offers an immediate financial benefit, which makes it highly attractive and competitive.

Tier program: exclusive loyalty benefits
In this model, customers are classified into country email list categories based on the frequency or amount spent on purchases.

The more engaged the consumer, the greater the benefits, which can include progressive discounts, priority service or access to exclusive products.

Classic examples of this format are airline loyalty programs and credit cards, which offer advantages to premium customers.

Each type of program has its own unique features and can be adapted to the company's strategy to generate more value and engagement.