With a well-defined target audience, you can create more elaborate campaigns , as well as gain more experience to more easily analyze the investments and returns obtained during an advertising campaign.
As you already know, the internet is the busiest place on the planet, with almost 5 billion active users daily ; this in itself is already a very important aspect if you want to expand the horizons of your business and reach more people!
Being connected to your consumer 24 hours a day allows you to create a friendly relationship with them, as well as being a guide on what actions to take if changes in their needs and preferences are detected.
Imagine launching an advertising campaign in a printed newspaper and not having any idea of the positive (or negative) reviews that campaign brought? Well, with the internet you can.
Using social networks such as Facebook , Instagram , LinkedIn and even YouTube , you can capture feedback from your audience and thus deliver the best service to them.
This reach allows you to work with your customers buy phone number list considering their pain points and other important information (even criticisms can become a reference point), thus generating more leads and sales.
Pretty good, don't you think?
One of the advantages of online advertising is the ability to measure campaign performance in real time .
That is, you can measure where you are failing, how your leads are behaving in that campaign, its conversion rate, and even what your ROI is .
From there, you can refine your strategy to make – and all of this can be done while the campaign is already live.
For example, you can modify the interests of your target audience, the dates of the ads that will be shown on the platforms, and even redesign the content you have previously created (such as images, videos, etc.