In this case, the best choice is to start from the foundations, focusing on the so-called cornerstone content .
What is cornerstone content?
The term cornerstone in Italian means “cornerstone”.
Imagine the construction of a building, the cornerstone is the first one to be laid and which will ideally support the entire structure.
cornerstone content lead generation
The laying of the first stone represents a very important moment, and it is no coincidence that in many cultures it is considered a rite of great importance.
Cornerstone content is therefore the content that holds your entire content structure together. It is the first content you should focus on and it must contain the concepts underlying your business.
Definition
Let’s see how Copyblogger defines cornerstone content, or simply cornerstone:
A cornerstone is something basic, essential, indispensable and is the fundamental element upon which something is built or developed. It covers what people need to know in order to use your site and do business with you.
It is very important that the cornerstone content is able to cover the topic it is talking about in the most complete and in-depth way possible .
Speaking of SEO , we have in fact underlined how the level of depth of the finland phone number library content has a positive effect on positioning in search engines.
For this reason, it is best to build long content of at least 1,800 – 2,000 words, benefiting from the highest possible traffic volume.
How to create cornerstone content
Since the cornerstone will capture the majority of your traffic, it is essential that it is well linked to the other content on your blog , to make it easy for users to navigate to the information they need.
Usually these other contents will be based on in-depth analysis of more specific topics and therefore based on long tail or body keywords. It is important that the cornerstone has links to these posts and vice versa.
Let's see an example. Wordstream, a well-known advertising management platform, has created this cornerstone content (constantly updated) on its blog: Facebook Ad Benchmarks for YOUR Industry which links:
