Although, eh, GMB is for everyone, not just the little ones, what we mean is that it will help them a lot.
It helps above all to improve local SEO .
Improve your store's local SEO with Google My Business
If you have a local business, you must have Google My Business
Wait, stay, we'll tell you more .
What is Google My Business
It is a completely free tool (although it is possible that a symbolic price will soon be charged to validate the business) offered by our beloved Google.
Google My Business helps you improve the visibility of your local business. It is the most widely used in Spain.
This tool promotes your company profile both in Google search results and on Google Maps.
How does the platform work?
First of all, you must check if your business listing already exists , and if it doesn't exist, register and create it.
The name in GMB must be exactly the same as the business.
The category must also be indicated , so we will select the one that best suits the company's activity.
If you find the category setting confusing or that there isn't one that fits the bill, try looking at what your competitors have set.
Afterwards, you will be asked if your business is based on receiving clients at a physical location (you can also have a GMB listing without having a specific location), then they will send you a letter to that address with a code so that you can verify the existence of that business.
Once the listing is created and verified, that's it, you have your business in GMB and you can start gaining local visibility. But first you'll have to optimize it to increase visibility even more, right?
How to have an optimized listing
To properly optimize a business listing, you need to fill in all the data you can and in the best way possible.
The first step is what they call NAP : it consists of the Name, the address (Adress) and the phone number (Phone).
This is the main thing to indicate in GMB, but in general, in all the information you put on the Internet, you should put that NAP, always the same one. Because it is how Google will be sure to verify that it is the same company.
Kiwop Google My Business listing example
Here you have our Google My Business listing, from Kiwop
Next, we should write the business description . To do this, we will study the keywords that users search for the most and write it with them.
Always use friendly language and don't try to sound like a bot or sell yourself as "the best", try to attract attention in other ways.
And don't forget to explain who you are and what you do, and above all: a CTA to get them to visit you .
We should also indicate the category and subcategories , as we have told you before: if you cannot find the most suitable one for your company, look at the competition to see what they say.
Opening hours are important: When someone wants to visit a business, the first thing they do is go to Google and see where it is and what its opening hours are. If it says it's open and then they find it closed, it creates a lot of frustration. #TrueStory
You can also add special hours from the GMB dashboard, such as if you open on Christmas Eve, for example.
We can also add images to the listing. You already know that multimedia files always generate more visual impact on users, and you can also take advantage of them and show the image of the business.
Please make sure the images are of high quality. They can be iraq telegram the logo, images of the business inside and out, the staff, etc.
What else can I do on GMB?
You can post updates, launch offers, and answer user reviews (don't forget that you should answer all of them to give a sense of credibility and trust).
reviews on google my business raco esoteric
All reviews should be answered: negative or positive.
What is local SEO?
Local SEO after the pandemic is much more important than before, and it was already important before, so imagine that.
Why? Because many businesses have had to create GMB accounts, for example, and update their opening hours due to restrictions: whether we are now open until 5pm, whether it is now only for takeaway, etc.
Basically, local SEO consists of SEO techniques to improve the visibility of a business in local search rankings.
For example "hairdresser in Tarragona".
Local SEO has very good numbers because searches usually already have purchasing intent and are close to the user's location.
For example… two buttons:
Searches with the tag “near me” have increased by no less than 900% since 2019 .
Nearly 90% of people who conduct local searches before the end of the day end up calling or going directly to the business .
Why Google My Business is the perfect ally for local SEO
The best and most economical tool for local SEO in Spain is Google My Business .
It will bring some benefits to your digital marketing strategy:
You will gain a lot of presence both in the Google search engine and when users are searching directly on Maps.
You promote your business for free and with professional quality, you can put photos and that makes it more eye-catching.
You attract customers and make it possible for them to interact with you from the first moment: calling you, searching for you on Maps,…
You will be able to analyze statistics and improve user interaction.
Very important, you can respond to customer reviews . You should do this, whether they are positive or negative, and thus gain more authority.
Examples of Google My Business listings
