Instagram took notice, and that same summer launched its own “ Reels ” feature to compete.
during confinement Tik Tok became fashionable
During confinement Tik Tok (or that type of video format, rather) became fashionable
Reels are gaining so much momentum that you need to start thinking about implementing them into your marketing strategy NOW .
Stay tuned to find out more about this new Insta feature.
What are Instagram Reels?
The idea is this: short, easy-to-watch videos .
The trend on the Internet is towards the consumption of this type of content, and hence the success of these apps: Tik Tok or Reels.
It is the youngest who use it, since it is another form of entertainment , not only when consuming them but also when creating them.
But hey, the older ones are hooked too, let's not forget about them.
Include Instagram reels in your strategy
Instagram launched Reels to compete with Tik Tok
How does it work ?
It's 30 seconds of video maximum, and with those 30 seconds you can do magic .
Can:
Join multiple clips into one.
Cut while recording to make it look like you're disappearing and appearing.
Apply filters : makeup, augmented reality filters in which you might have Shrek next to you, facial effects, etc.
You add audio : it can be music, a voice speaking. And then you can do playback or whatever you want.
There is the possibility of modifying the speed : can you imagine being able to go in slow motion?
And it also has a countdown to start recording, so you don't have to hold your phone.
Etc.
Once the Reel is recorded, you can add text, or some stickers or gifs, in short, you can customize it .
You can share it wherever you want on your Instagram account: in your stories, in your feed, in a private message to someone in particular, etc.
And finally, you can also add a cover , a cover that is eye-catching so that if they enter from your profile they want to see it.
From your feed you will see the cover of your Instagram reels
From the feed you will see the covers of the Instagram Reels
Wait, one more thing to tell you about this feature: there is an “ Explore ” section.
It's at the bottom of the app, where there's a kind of clapperboard. Well, if you go there you'll see Reels from lots of people, and you can keep scrolling down and they'll never end.
That's why, one of the benefits we'll tell you about later, is that you get so much visibility . Because you can be seen by people who don't even follow you.
Reels vs Tik Tok
They are very similar, and well, in fact Reels was born because of what we have told you, to compete after being confined.
The original is Tik Tok, which was born in 2016.
Something curious to note is that since Instagram wants to win lebanon telegram data the battle, it has modified its algorithm and now penalizes (causing them to have less reach) Reels that have the Tik Tok watermark.
He wants to beat it and leave it behind, like he did with Snapchat and its stories.
App battle between TikTok and Instagram reels
Reels has already made its move by penalizing recycled Tik Toks, what will they do?
But even so, Tik Tok is still going strong and Instagram still has work to do. Here's a comparison:
Characteristics Tik Tok Reels
Front page You have to choose a frame from the video You can export an image from your gallery
Duration Maximum 60 seconds Maximum 30 seconds
The audios You can mix your speech with music audios Here you have to choose one, you can't combine
Make duets – The other person has to have it activated
– You can choose the position of the duet or just take a piece – The other person has to have it activated
– Reels doesn’t let you choose more options
Images Allows you to add images Does not allow adding images
Comparison chart of TikTok and Instagram Reels
As we can see in the table above, it seems that Tik Tok is winning this duel, but…
1: Instagram will improve little by little, you have to keep in mind that it has just been born.
2: Having that functionality in the same application with everything else is already a plus.
Below are more benefits that Reels will bring to your online business.
Benefits of incorporating Reels into your social media strategy
Especially if you have an online business, if you include Reels in your strategy you will gain a lot of reach and you will be able to differentiate yourself from the competition .
Why? Because Reels have enormous visibility , they are designed to be seen by everyone, not just your followers.
Benefits it entails:
You can use it without leaving the same application
It allows you to be creative and use it to promote your business online.
It is very easy to use
You gain visibility and reach
In this way, you attract new audiences who originally didn't know you.
You will be able to position yourself in the “Explore” section of Reels
Easily integrates with stories or the feed
In addition, in the feed, it has its own section and users will quickly find your Reels that they are looking for.
You can send private messages to clients or other partner/collaborating companies that are super personalized with these short videos.
Ideas on how to incorporate Reels into your strategy
First of all, you should create your own schedule. We recommend that you include it in your editorial calendar .
What content can we include in our Instagram Reels plan?
Instagram reel ideas
