It is an online communication strategy within direct marketing.
Email is an ideal channel to reach our target audience very efficiently.
Include email marketing in your content strategy
Include email marketing in your strategy
What are you waiting for to add email marketing to your content marketing strategy?
Importance of loyalty strategies in email marketing
Including email marketing in your content marketing strategy will help you retain your potential customers (build loyalty) and in turn accompany them throughout the funnel until they buy from us, in a cyclical and looping way.
It will be important because it will bring us a series of benefits.
Below we provide you with a list of data and benefits that this strategy will bring you:
Retaining a customer is cheaper than attracting new ones.
Users really appreciate it when they get rewards. lebanon telegram phone number list In fact, for them it is one more reason to buy.
If you have loyal customers, they will buy more than those who are not. Therefore, you will generate more income, and you will be guaranteed continued income .
When they give you their email, it means that they have already given you a vote of confidence and are previously interested in your products.
Loyal customers will also act as promotion because they will spread word of mouth by telling people about their positive experiences.
Since you will obtain data from your potential clients, you will be able to take advantage of and personalize your communication and turn them into fans.
retain and build customer loyalty
The point is to retain your customers and make them loyal.
Tips for loyalty strategies in email marketing
But before you start implementing the strategy, we give you some tips to do it better:
Know your customer and put them at the centre of your strategy. You can do research and create a buyer persona, for example.
By knowing them better, you will be able to personalize your attention to each one. You will be able to make exclusive and segmented campaigns , not sending everyone the same email.
Communication with him has to be continuous and bidirectional . Achieve a real and long-term relationship in order to gain his loyalty.
Before implementing it, you need to have a clear strategy . That is: number of emails, frequency and content. Also, how you will analyze the results and with which KPIs.
By analyzing the results, you will know your customer even better .
By knowing them so well, you will be able to adapt each email to each type of client and thus make it more pleasant for them to read .
If you want to make reading even more enjoyable, add visual and multimedia elements .
Make your email marketing campaigns open and read
Prepare your email marketing strategy well
Types of loyalty strategies in email marketing
Now, you will have different strategies regarding email marketing, choose the ones that best suit your business.
Anniversary or birthday rewards
With this type of rewards, communication is personalized, users are recognized, and we make them feel special .
You can send this email with your birthday (if you gave us that information when you registered) or with your anniversary (if you have been registered in our database for a year, for example).
We may personalize content by including interactions you have had with us or by using data you have provided to us throughout our relationship with you.
An example of this type of strategy: Tagliatella . The restaurant sends emails to its contact database when it is the customer's birthday, offering them a €20 discount at restaurants for more than €40 spent on site.
tagliatella birthday email strategy example
Tagliatella's Birthday Strategy Example
VIP Programs
When a person signs up for a VIP program, they do so because it will make them feel special .
They will relate it to obtaining special and exclusive benefits .
Apart from building customer loyalty, it is a good way to attract new customers, because they will be interested in being able to be VIPs and have exclusive discounts on a product that interests them.
An online store that uses this strategy is GAME . You can become a member and for making purchases you get points that you can use in the future to pay with them. In addition, you receive exclusive offers.
In the following screenshot we see an invoice email in which, thanks to the points, the order was practically free.
Example of a VIP program mailing strategy for GAME points
Example of a GAME point-based program strategy
Welcome emails
By registering, users are already expecting this email. Therefore, it will have a very high opening rate . Take advantage of it and don't miss it.
In this first email you can explain how they can benefit from your product , and how they can visualize themselves with it.
Being the first, it has to be useful, eye-catching and speak to you in a friendly manner .
In the following example, HBO speaks to me in a friendly manner, telling me everything I will be able to watch with them.
