First, we know that growth isn’t constant all the time. Even if shoppers are spending more money online, that doesn’t necessarily mean they’re spending it at your business. You’ll need an effective strategy that develops over time as the needs of your business and your customers change.
It doesn't have to be complicated. Below are simple ways to start increasing your online sales.
Improve site navigation
When potential customers visit your website but don't know where to find what they want or need, they'll leave. And that's the last thing you want to happen. Find a way to new zealand phone number library keep people on your site and give them reasons to make a purchase.
A golden rule: Your website's navigation structure should lead visitors to reach any page on your site and find what they need. Clicks out of 3 .
Anyone visiting your site should have a good user experience. Many elements of web design and development influence user experience, including:
Headlines and calls to action
Colors, fonts , and images
Page speed
form design
If you've done your website right, visitors will leave with the intention of coming back and even buying something from you.
Show testimonies
Compared to when customers shop at malls or grocery stores where they can physically touch the product, the case is different for online stores. Most buyers based their decisions on customer reviews . Whether positive or negative, these reviews significantly affect your online sales because buyers will look for feedback to make sure they are not wasting money.
The average consumer reads 10 reviews before trusting a business ( BrightLocal Local Consumer Review Survey ). The good news is, over 68% of customers are more than happy to provide feedback. Don’t be afraid to ask customers for a favor, because chances are they’ll be willing to share their positive experience.
poptin's testimony
Offer many payment options
Limiting payment options for customers can cause inconvenience, which can lead to customers abandoning their shopping carts. Make sure to offer customers' preferred payment options to make it easy for them. The simpler the checkout process, the more money you'll make.
However, be careful not to go overboard when offering payment options. When deciding which options to offer, think about whether or not it makes sense in terms of cost.
Provide guarantees
Customers want to be assured that when they buy your products, they aren't making a huge mistake. They need to know that they are spending their money on something that will last, and this is where warranties come in. However, before you offer guarantees on what you are selling, make sure you determine if it is worth it.
Manage expectations – Allow customers to understand what they are getting into if they ever need an item repaired or returned.
Protect both parties – Customers know that if there is a problem with the products, they can rely on the company. On the other hand, the company must explain in detail what it will cover, so that customers cannot claim anything that is not stated.
Gaining leverage – When customers have a choice between two similarly priced products and one company offers a guarantee and the other does not, they will choose the product with protection.
Repeat Sales – Customers who know they can trust the company will definitely buy again.
Here are some examples:
Free Trial
Image source: Guide2free.com
Image source: Guide2free.com
Money Back Guarantee
Image source: founder.com
Image source: founder.com
Lowest Price Guarantee
Image source: absest.com
Image source: absest.com
Invest in quality images
Let’s face it, as visual creatures, we humans place utmost importance on appearance. Therefore, what your customers see on your online store has a huge impact on your success. In fact, a study by Forbes says that 91% of consumers prefer interactive and visual content over traditional text-based media.
High-quality images can form impressions in seconds, transcend language, and allow for greater understanding of what is being discussed. So what characterizes a high-quality image? It is usually associated with the following:
Relevance
If you place an image that has no relation to the surrounding content, that page is likely better off without it. Placing random or mismatched images only serves as a distraction to people viewing your products.
Sharpness
No one wants a blurry or crooked image. For a business that relies heavily on its website to make online sales, the value of having sharp, professional photos should not be underestimated.
Speed
What good is having a good image if the user leaves the page before it loads? Speed is a crucial factor when placing images on your website. The smaller the file size, the faster it will load; find a balance between the two to keep your image looking sharp.
Make the payment process easier
7 out of 10 shoppers will not complete the checkout process, according to Baymard Institute Research Studies . The data is calculated from 41 different studies in which they found that the average cart abandonment rate is quite high: 69.57%.
The common reason people abandon shopping carts is poor checkout guidance. The customer journey from awareness to purchase consists of a series of decisions made based on the checkout path you have provided. Any misstep in that journey can mean losing the sale.
A typical checkout process has this flow:
Image source: cdn.thegood.com
Image source: cdn.thegood.com
An increase of even 5 to 10 percent in the checkout completion rate can already mean a lot for your business. But don't just focus on the checkout process, you need to optimize your e-commerce store to accelerate your online sales.
Bonus Tip: Another useful tactic to reduce cart abandonment is to implement exit popups. You can create free popups for your PinnacleCart store in just under 2 minutes.
Keep your messages consistent
Everything you do represents your business, so if you want to convince potential customers to buy, you need to prove over and over again that your product is worth buying. That’s why brand consistency is important – keeping messages aligned across all facets of the business.
You can build trust by using a consistent voice across your content to appear more credible and easily relatable to potential customers. Below are best practices that can help keep your brand messaging aligned.
Understand your message – What kind of message do you want to convey to your customers? Do you prefer a serious tone or a light-hearted feel? If you are unsure of your message, your customers will be skeptical too.
Know your audience – Who are you selling to? Being an effective brand doesn’t mean targeting everyone, but rather being consistent with the specific demographic you intend to target.
Align your actions – Your messages shouldn’t be all over the place. Whether it’s a company policy or a social media post, every action should be done with your brand in mind.
Actively Engage – People won’t stumble upon your business in an instant, you need to do everything you can to get them to know you. Whether it’s on social media, within the community, or in the industry, make your presence known. Engage with your target audience on multiple platforms to give yourself a better chance of reaching people.
Setting up advertising campaigns
To increase brand awareness and profits, creating advertising campaigns is an important part of the picture. Doing so will allow your products to reach the right customers and increase their awareness.
These are two of the most popular types of online advertising campaigns you can try:
Google Adwords
This is a paid search advertising platform that allows a business to place sponsored ads on search engine results and the Google Display Network. Google Adwords uses a cost-per-click model where your keywords and paid ads match a user's search query. Owning 92.71% of the search market share globally, using this platform gives your ads a wider reach.
