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Today, Google SEO can bring a real comparative advantage to a company. Indeed, natural SEO allows a company to gain visibility, and thus increase its customer portfolio. However, SEO optimization is often poorly done. Here are some tips to improve your visibility.

Definition: What is Google SEO ...

Transactional SEO architecture is gaining ground lately. This is a web positioning strategy that is becoming more popular in companies, as it allows them to attract qualified traffic to the company's own website. Companies that adopt this strategy are achieving their goals better.

What is ...

Lead generation allows B2C companies to attract prospects and then convert them into customers. In 2024, there is significant room for improvement for marketers. In fact, 71% of companies do not respond to all lead requests 1 . However, a well-thought-out lead gen strategy can increase sales. Learn ...

For a few years now, social networks have increasingly become a part of the digital strategies of companies wishing to develop their online reputation and acquire new customers. Easy to use, social platforms allow you to be in direct contact with your prospects and active (or inactive!) customers ...

Are you an expert in your field, looking for new business opportunities, but leads seem to be slipping away? Have you considered the transformative impact of lead generation?

In this article, dive into the most effective methods and essential tools for capturing quality leads in your sector ...

ooking for a proven method? We present you 6 essential steps for a successful online marketing strategy .

You will not find in this guide a solution or a miracle recipe that applies to all companies. You will have to make decisions according to your knowledge and the information you will have ...

Understanding digital marketing trends in 2024 is essential to developing the best digital marketing strategy for the future.

Check out these 8+8 digital marketing and artificial intelligence trends to gain a competitive advantage for your business.

Finally, we will also briefly look at the ...